Mahindra Adventure Expands in Australia as Sales Soar
Looking for an off-road adventure? Want to learn more about your Mahindra vehicle? Ready to join a community of like-minded individuals? Then Mahindra Adventure is calling your name!
The Mahindra Adventure program in Australia is set to expand its calendar and activities as the brand’s sales continue to rise. With successful events already being held in Brisbane, the program is now planning trips in Western Australia, Victoria, New South Wales, and South Australia. Additionally, Australian dealers are organizing their own one-day events for local customers. The program serves as an opportunity for Mahindra owners to learn about their vehicles in a safe and fun environment. Professional driver and instructor Gene Corbett leads each event, providing participants with an unforgettable experience.
Mahindra Adventure, a customer event program by Indian car-maker Mahindra, is making waves in Australia. The program, which has been successful in other parts of the world, first came to Australia in 2019 with a tour of K’Gari (Fraser Island). Despite the challenges posed by the COVID-19 pandemic, Mahindra has managed to run trips near its Australian headquarters in Brisbane, including Glasshouse Mountains, Mulgumpin (Moreton Island), and a second visit to K’Gari.
With the introduction of new models like the Scorpio off-road wagon and XUV700 medium SUV, Mahindra’s sales in Australia have skyrocketed. The brand is now planning events in Western Australia, Victoria, New South Wales, and South Australia to cater to its growing customer base. In addition, Australian dealers are organizing their own one-day events under the Mahindra Adventure banner, allowing local customers to participate in off-road experiences.
The Mahindra Adventure program is a unique opportunity for owners of Mahindra vehicles to learn more about their cars in a safe and supportive environment. The program brings together like-minded individuals who have taken a chance on the Indian manufacturer’s vehicles. Led by professional driver and instructor Gene Corbett, each event offers participants a chance to explore the capabilities of their Mahindra vehicles.
Mahindra Adventure outsources much of the logistics and planning to Total Driver, a business run by Gene Corbett. Through email, social media, and the Mahindra website, Mahindra collects expressions of interest for the events. Each trip can accommodate up to 20 Mahindra vehicles, with up to four occupants per vehicle. Unlike other programs, Mahindra Adventure allows children to join their parents or carers on the trips.
While participation in the events comes with a fee, Mahindra Australia subsidizes each event to make it more accessible. The company believes that the positive experiences of participants will lead to word-of-mouth recommendations, which are the best form of advertising. The ultimate goal is to raise brand recognition in Australia, with Mahindra aiming to become a household name by 2030.
Mahindra Adventure has proven to be popular among Mahindra owners, with many using the program to expand their off-roading skills and repertoire. The events cater to participants of varying experience levels and are designed to strike a balance between fun and challenge. Beach and sand island locations are preferred as they are easier to manage. The program has also seen a significant number of female participants, highlighting the growing presence of women in the four-wheel driving community.
Looking ahead, Mahindra plans to launch battery electric vehicles in Australia next year, followed by a new-generation ute in 2026. Updates to the Scorpio 4×4 wagon are also in the pipeline, which will include advanced driver assist systems.
- Mahindra Adventure is expanding its calendar and activities in Australia
- Trips will be held in Western Australia, Victoria, New South Wales, and South Australia
- Australian dealers are organizing their own events for local customers
- The program allows Mahindra owners to learn about their vehicles
- Professional driver and instructor Gene Corbett leads each event
As Mahindra’s sales in Australia continue to soar, the Mahindra Adventure program is expanding its reach across the country. With events planned in multiple states, Mahindra owners will have the opportunity to learn more about their vehicles and connect with like-minded individuals. Led by professional driver and instructor Gene Corbett, the program offers a safe and exciting environment for participants to push the limits of their Mahindra vehicles. With the aim of becoming a household name in Australia, Mahindra plans to continue supporting the Mahindra Adventure program and its growing customer base.