Peugeot Slashes Prices on e-Partner Electric Vans in Australia
Are slow sales and hesitations about electric vehicle ownership hindering the adoption of electric vehicles in Australia?
Peugeot has made a significant price cut on its e-Partner electric vans in Australia, indicating slow sales. With discounts of up to $14,000, the price of the MY23 e-Partner has been reduced to $49,990 drive-away. This follows a previous price cut of $25,000 on the Peugeot e-2008 electric SUV. These discounts are part of a larger trend in the Australian market, where numerous automakers have reduced prices on their electric vehicles.
According to VFACTS, Peugeot has sold nearly 250 Partner small vans in Australia as of May, but the breakdown between ICE-powered and electric e-Partners is not provided. However, based on the recent price cut of $14,000 on the MY23 e-Partner, it can be inferred that the sales rate of the small electric van is slow at best.
The price reduction on the e-Partner follows an even greater price cut of $25,000 on the Peugeot e-2008 electric SUV. These discounts are part of a wave of reductions seen across the Australian market. Ford Australia, for example, has slashed the pricing of their Mustang Mach-E and E-Transit models. MG, Nissan, Subaru, Polestar, Tesla, and GWM have also adjusted their electric vehicle pricing.
These discounts, often linked to the end of the financial year, indicate that the demand for electric vehicles in Australia may not have reached the anticipated levels. Buyers are likely hesitant to pay premium prices for electric vehicles and have concerns about the practicality of owning and recharging them on a daily basis.
The Peugeot e-Partner is only available in a long wheelbase format and is powered by a 50kWh lithium-ion battery and a 100kW/260Nm electric traction motor. It boasts a range of 258km based on WLTP testing. The van is designed to meet the needs of commercial customers, offering ample cargo space, maneuverability, and ease of handling. With its compact dimensions and underfloor battery placement, it maintains the same loading volume as the internal combustion variant.
The e-Partner features dual rear swing barn doors, tie-down rings in the cargo bay, and a payload of up to 753kg. It is built on Peugeot’s EMP-2 modular multi-energy platform, providing a balance of performance, handling, and comfort.
Kate Gillis, managing director of Peugeot Australia, believes that the e-Partner will be a compelling choice for businesses looking to transition to electric vehicles. She sees it as a capable and efficient workhorse that offers the benefits of fully electric mobility.
Discount pricing on the new or demo MY23 e-Partner van is available from June 1 to June 30, 2024.
- Peugeot has reduced the price of the MY23 e-Partner electric vans to $49,990 drive-away
- This follows a previous price cut on the Peugeot e-2008 electric SUV
- Other automakers in Australia, such as Ford, MG, Nissan, Subaru, Polestar, Tesla, and GWM, have also reduced prices on their electric vehicles
- The discounts suggest that the demand for electric vehicles in Australia may not have met expectations
- Buyers are likely looking for better value and are skeptical about the practicality of owning and recharging electric vehicles
The price cuts on Peugeot’s e-Partner electric vans suggest a slower sales rate than expected. This trend is seen across the Australian market, with various automakers reducing prices on their electric vehicles. The demand for electric vehicles may be hampered by buyer hesitations regarding prices and concerns about practicality. However, Peugeot remains confident in the appeal of the e-Partner to businesses looking for a fully electric mobility solution. The current discount pricing on the e-Partner is available for a limited time.